The SembraMedia’s Media Directory was created in 2015 and has been developed by a team of specialists who continue to map, update, and curate media profiles.

The profiles featured in the Directory are developed and periodically updated using information collected from:

• Data provided directly by the media outlets or news content creators themselves through interviews,
• Publicly accessible sources

This information is used to assess compliance with the criteria for inclusion defined by SembraMedia, and is presented for informational purposes only. The project prioritizes digital native outlets or news content creators that produce original content that serves the public interest, operate with editorial independence, and demonstrate transparency about their ownership and leadership. Inclusion is free and does not imply participation in other programs or funding from SembraMedia or its partners.

Once a year, we conduct a general survey of all directory members in order to collect updated data on the ecosystem. In addition, when conducting research on specific topics, we send surveys to segments of the directory that meet the characteristics we seek to study.

Inclusion in the Directory is dynamic and subject to periodic review. Profiles may be updated, remain active, or be removed depending on changes in the outlet’s activity, the broader context, or the evolution of SembraMedia’s methodological criteria.

In 2026, we expanded the scope of our research by including Spanish-speaking Latin American news content creators, combining research by our local media specialists with insights from our partners, Storyful and Overtone.ai.

This expanded criteria was informed, in part, by our participation on the Advisory Board of the News Creators Project—hosted by FT Strategies and WAN-IFRA—where we collaborated with other media leaders to better define the value these emerging voices bring to the media ecosystem.

As an organization that studies a diverse and constantly evolving ecosystem, it is understandable that certain contexts may present unique characteristics that do not fit neatly into the general criteria. For this reason, SembraMedia reserves the right to make exceptions when justified on editorial and methodological grounds. Examples of exceptions include:

• Outlets that publish in languages relevant to Spanish-speaking communities, such as Catalan, Portuguese, English, Quechua, Guaraní, Aymara, Nahuatl, among others.
• Media affiliated with public or religious universities may be included if they meet all other criteria, operate with editorial independence from their parent institutions, and publish content that serves audiences beyond the university or institution itself.