Project Oasis
Africa

Project Oasis is a global research project on independent digital media and news content creators led by SembraMedia with support of Google News Initiative and a growing list of partners.

The media outlets and news creators mapped and analyzed in Africa are part of the research we have carried out in more than 70 countries to offer valuable insights into business models, trends, and best practices that inspire collaboration and strengthen media sustainability. 

By making this information accessible, Project Oasis aims to foster a stronger, more resilient media ecosystem that protects press freedom and serves the public interest.

Methodology

Our partner Code for Africa developed a list of proposed media outlets and news content creators based on Project Oasis criteria for inclusion.

To be included in the Project Oasis Media Directory, media organizations must meet a set of editorial, operational, and transparency criteria developed by our team. We prioritize digital native outlets and projects that produce original content that serves the public interest, operate with editorial independence, and demonstrate transparency about their ownership and leadership. Inclusion is free and does not imply participation in our programs or funding from SembraMedia or its partners.

While our core criteria are consistent across regions, we allow for some contextual flexibility and may make exceptions when strict adherence could pose risks to media staff. All entries are reviewed by researchers with local knowledge, and the directory is continuously updated to reflect changes in the digital media ecosystem.

Africa

We focused on the state of digital news organizations in seven African countries: Côte d’Ivoire, Ghana, Kenya, Morocco, Nigeria, Senegal and South Africa. The media profiles were created with support from our research partner Code for Africa.

The goal of our research was to identify trends, opportunities, and challenges and to provide insights in the report. The analysis was completed with a database of 763 media profiles that included structured data and narrative descriptions: 160 in Côte d’Ivoire, 88 in Ghana, 90 in Kenya, 54 in Morocco, 184 in Nigeria, 51 in Senegal, and 136 in South Africa.

The research team surveyed all African digital media organizations to update the Global Project Oasis Media Directory and produce the report. 

Project lead

Project Oasis Director

SembraMedia’s operations team oversees the management and development of the Project Oasis research and media directory, in collaboration with local partners. 

Research team

  • CC Chargi | Research Manager (Code for Africa)
  • Praise Abraham | Research Manager (Code for Africa)
  • Sanne Breimer | Regional Manager (SembraMedia)
  • Coulibaly Apalo, Sandra Kohet, Mariam Ouattara | Researchers in Côte d’Ivoire
  • Stephen Tindi | Researcher in Ghana
  • Emma Laura Kisa, Rodgers Omondi, Harriet Ogayo, Naomi Wanjiku | Researchers in Kenya
  • Najwa Aboufikr, Fadwa Kamal, Mahmoud Maamar, Ahmed Sguiri | Researchers in Morocco
  • Lukman Abolade, Deborah Dinnah, Gbemisola Esho, Ifunanya Ezugwu, Olwautosin Victory George, Chioma Obinagwam, Akpo Patricia Uyeh | Researchers in Nigeria
  • Diop Ababacar, Ibrahima Ndiaye, Mariam Sanogo, Arame Thiam | Researchers in Senegal
  • Zada Hanmer, Penélope Marais, Gloria Motsoere, Dr. Sandra Roberts | Researchers in South Africa

Partners